About 4ocean, PBC — Recovery as Infrastructure for Brands

Recovery as infrastructure for brands.

4ocean started in 2017 with one boat and four people. Today: 250+ full-time captains and crew, active recovery operations in 3 countries (6 since 2017), year-round operations, and 60M+ pounds recovered.

01 · How it started

On a surf and dive trip to Java in 2017, two friends found themselves swimming through more plastic than fish. They came home and started pulling. Not organizing a campaign. Not running a fundraiser. Pulling plastic from the ocean every day with their hands. Since 2017, that's still the entire business model. We just hired more hands.

Today, 4ocean is a Public Benefit Corporation operating verified ocean recovery infrastructure in 3 countries, 6 since 2017. We are not a foundation. We are not a marketing platform. We are an operating company that recovers plastic from oceans, rivers, and coastlines, and builds that work into sustainability programs for the brands that want to stand behind it.

02 · The portfolio

One mission. Five ways the work gets funded.

4ocean, PBC is the parent brand. Every business unit beneath it routes capital, attention, and accountability back into verified ocean recovery.

Parent

4ocean, PBC

Public Benefit Corporation and Certified B Corp. Operates the recovery operations and holds the trust mark. Every business unit below feeds and depends on this infrastructure.

Ecommerce — Bracelets

Direct-to-consumer product line. Every bracelet funds the removal of a verified pound of plastic from the ocean.

Impact Services (Powered by 4ocean)

Sustainability programs for brands, built on verified recovery.

Wholesale

Bracelets and product sold through retailers and distributors that share the mission.

Corporate Gifting

Branded bracelets as employee, client, and event gifts — impact built into every box. Made from plastic removed from the ocean.

Foundation - 501(c)(3)

Tax-deductible donations from businesses and individuals supporting the cause.

03 · The timeline

One business model. Pull plastic.

2017

2 friends Chapter 01 / 05 Founded on a surf and dive trip. Boca Raton, Florida. Two surfers swim through more plastic than fish in Java and come home to build a company around pulling it out, with their hands, every day.